Photos: Inside the Hatchery, the innovation lab at AARP

As part of our next Field Study learning expedition, we’ll visit the Hatchery, the innovation lab at AARP. AARP is not only one of the largest nonprofits in the country, but it’s also one of the biggest insurers and magazine publishers. We talked about what happens at the Hatchery with Andy Miller, the SVP for Innovation and Product Development at AARP.

• • •
What is the Hatchery?

The Hatchery is really meant to be four things. At the highest level, it’s a physical manifestation of AARP’s commitment to innovation. It’s hard to see innovation. We also work on our own ideas internally. Right now, we have three companies running that we are staffing and growing. Within the Hatchery, we’re not trying to do evolutionary stuff. We’re looking for big new businesses we can create. I’m at a mutual fund company today talking with them about being a partner on something new and potentially disruptive.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 3-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
Watch this quick video to see the main benefits of Innovation Leader membership.
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member