3 big company lessons from smartwatch startup Pebble

You may have heard some of the buzz about Pebble, a Palo Alto startup that makes a $150 smartwatch. It connects via Bluetooth to a mobile phone, and can serve up the location of your next appointment, the distance to the next hole on the golf course, or directions for your Sunday morning bike ride. The idea is that you don’t have to walk around staring at your phone’s screen all day to view certain morsels of information.

It’s not yet clear that Pebble will become the next Silicon Valley power player; the startup currently has just 35 employees. And it’s also not obvious that millions of people will want to put a smartwatch on their wrist. But Pebble is taking a radically new approach to helping shape a new market segment of the technology world, and shake up the sleepy watch business.

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